About BarberCo-op
Most barbers in America work for themselves. They should have the same marketing tools a chain gets.
Why we exist
Most barbers in this country work for themselves. They rent a chair or run a small shop, keep their own books and do their own marketing between clients. The good ones stay busy through word of mouth, until they move shops, raise prices or want to fill a slow Tuesday.
Meanwhile, someone searching for a barber nearby sees the chains first, then has to dig through Instagram to judge everyone else. Booking apps handle the calendar. They don't give you a website or bring new clients to your chair.
BarberCo-op is a shared marketing department for independent barbers. We run a directory clients can search, build a website for every member and give them simple tools to bring clients back. We open city directory pages as local barbers join, only where the directory is genuinely useful.
154,456
U.S. barber businesses with no employees
2024
95.2%
of those are sole proprietorships
2024
+8.9%
growth in independent barber businesses
2023–2024
Source: U.S. Census Bureau, Nonemployer Statistics 2023–2024 (barber shops).
The work speaks first.
The founders
Co-founder · Product, websites & marketing
Ethan builds the websites, directory and marketing tools. He has spent years running marketing and analytics for growing businesses and wants the same tools in the hands of people who work for themselves.
Co-founder · Members & shops
Jax is the one you'll meet in person. He visits shops, signs up members and makes sure every listing and website looks as good online as the work does in the chair.
What we stand on
You set your prices and keep your clients. We don't take a commission on haircuts, your booking app stays yours and you can export your site anytime.
Members share what's working and send each other clients when their own books are full.
Every page we build leads with photos of the work, because that's what gets the next client in the chair.
A straight answer
Not yet. Today we're a membership network run by our founders. A real cooperative means member ownership, voting and shared economic benefit, and that takes a formal legal structure. Once our founding members are on board, we'll evaluate cooperative ownership with them. Until then, we won't call it member-owned.
